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2008 Olympics
2005/06/13
The Beijing 2008 Olympic Games will be a momentous event for
the Chinese people, particularly Beijingers, the residents of
Qingdao and other Olympic venue locations outside
Beijing.
By 2008, the capital is expected to complete a major social and
cultural transformation, making it one of world's most popular
tourist destinations.
After Mayor Wang Qishan accepted the Olympic flag from the
president of the Athens Olympic Organizing Committee in August
2004, the world's focus turned to Beijing. The end of the
Athens Olympic ushered in a new phase of Beijing's preparations
for the 2008 Games.
Beijing will stage a "high-level" Olympic Games "with
distinguishing features?" in 2008, which means it will be a
"showcase event" for China's modern features and enjoy active
and mass participation. The eight criteria for a
"high-level?Olympics Games are: first-class infrastructure and
venues, high-profile cultural events, limited traffic
congestion, professional media services and outstanding
performances by local athletes.
In preparation for the 2008 Games, the city has adopted themes
of "green Olympics igh-tech Olympics? and "people's Olympics"
through which investments in the city are taking place.
Green Olympics
Greening is the application of sustainable
environmental-protection principles that involve planting,
maintaining and protecting plant life. Planting projects are
expected to increase the public's awareness of the importance
of natural vegetation and the need to maintain and protect the
natural landscape. Green Olympics is an attempt to promote this
awareness and to encourage the nationwide adoption of the
principles of environmental protection through the many
activities of the 2008 Olympic Games.
High-tech Olympics
Incorporating 387 Olympic projects, the High-tech Olympics is a
citywide plan that aims to promote the development of leading
technologies for the Beijing 2008 Olympic Games. By the end of
2004, a total of seven venues, including the National Stadium
and the National Swimming Centre, had begun construction. In
order to cut costs, the Beijing Municipal Government has made a
number of adjustments to the construction plans of several
Olympic venues. All the Olympic venues are under construction
or will begin construction in 2005. All construction projects
are scheduled to be completed by the end of 2007.
People's Olympics
The last theme of the 2008 Olympic Games, the People's
Olympics, shows how truly meaningful this opportunity is for
the Chinese people. The people have demonstrated again and
again their eagerness to get involved. Generous displays of
affection and national pride followed the Olympic Flame during
the Olympic Torch Relay in Beijing in June 2004. This further
encouraged ordinary people from all over China to get
involved.
On July 13, 2004, the third anniversary of Beijing's winning
bid to host the Olympic Games, BOCOG launched the emblem for
the 13th Paralympic Games to be held in Beijing shortly after
the Summer Olympic Games.
In addition, the Beijing Olympic Broadcasting (BOB) Corporation
Limited, the company formed to manage the Olympic's broadcasts,
was officially launched on October 28, 2004. Four days later,
on November 1, the Beijing Olympic Media Centre was launched to
assist the media in reporting authoritative and regular news
about Beijing's Olympic progress and activities.
BOCOG received 20,161 pieces of mail concerning the Beijing
2008 Olympic slogan, and 662 Olympic mascot designs were sent
to BOCOG by December 1, 2004. In addition, a search for
proposals for the best-ever opening and closing ceremonies
began on March 1, 2005.
The city is to launch its volunteer recruiting programme for
the 2008 Olympic Games by June 2005. It has also launched a
three-year campaign to improve residents?manners to prepare
them for the 2008 Olympic Games. Topics to be covered include
manners in daily life and social situations, on sports grounds,
at work and at school, as well as etiquette in dealing with
foreign cultures.
Beijing Partners Club for the 2008 Olympics was established in
February 2005. Eighteen domestic and foreign enterprises,
including Coca Cola, Lenovo and Volkswagen, have joined in the
club. In addition, BOCOG officially released the Beijing 2008
Sponsor Programme on March 31, 2005, including Bank of China,
China Network Corporation, Sinopec, China Mobile, Volkswagen
(China), Adidas and Air China.
There are more than 1,000 registered athletes in Beijing, and
1,229 new keep-fit programmes were established in 2004. BOCOG,
the Beijing Organizing Committee of the Olympic Games, welcomes
people from the world of sport and ordinary people to get
involved.
Eight Criteria for a "high-level"Olympics Games
On January 14, 2005, at the Second Plenary Session of BOCOG,
BOCOG President Liu Qi outlined eight criteria for a
"hgh-level"Olympic Games.
High-level sports facilities and competition
organizations
High-level opening ceremony and cultural events
High-level media services and favourable press
comments
High-level security
High-level volunteers and services
High-level transportation and logistics
High-level urban civility
High-level performances by athletes from the host
country
(Source: Beijing Organizing Committee for the XXIX
Olympiad)