Culture and Creative Industries Become Backbone of Beijing’s Economy

Text by Jin Yan

With China’s industrial resurgence in the late 1990s and its accession to the World Trade Organization, the need for incorporating more innovation into Chinese industrial practices became evident.

In 2000, with the “Made-in-China” concept growing in importance, the country turned to its cultural and creative industries to enhance the spirit of innovation needed to improve existing products and services and to create new, self-developed ones, as seen in other highly developed international cities. These efforts are now beginning to pay off in Beijing and nationwide.          

In Beijing, cultural and creative industries are now generating more added value than the wholesale, retail, real estate, commercial-services, communications and transportation sectors of the municipal economy. Now, the cultural and creative industry is about to embark on a new era as a strategic sector in the capital’s socio-economic development.

Twenty-one city-level cultural and creative industry clusters have been created; they are enticing numerous complementary enterprises to join them. In 2008, the industry realized an added value of 100 billion yuan (US$14.71 billion), accounting for more 10 percent of Beijing’s regional GDP (gross domestic product), becoming a recognized, important force in the municipal economy. But there’s more: an added value of 28.64 billion yuan (US$ 4.21 billion) was achieved in the first quarter of 2009.

An Industry for its Time

When the Engel coefficient for a city drops below 50 percent and the city’s per capita GDP rises above US$3,000, according to some studies, personal consumption will account for about 30 percent to 40 percent of total consumption in a society. At this point, cultural and creative industries can find added space in consumer markets and grow in importance to the local economy.

In 2005, Beijing’s per capita GDP exceeded US$5,000; indicating the local economy had entered a new phrase of development.

According to Zhao Hong, a senior economist with the Beijing Academy of Social Science, developing the cultural and creative sectors has become a strategic option for upgrading the municipality’s industrial structure and the conversion of its economic growth pattern.

At the end of 2005, Beijing began its drive to become “a capital of creative industries.” This was followed by a government decision invest 500 million yuan (US$73 million) in cultural and creative industries as part of the municipality’s overall development. In 2005, assets of the cultural and creative industries in Beijing valued at 453.7 billion yuan (US$66.72 billion), 8.8 percent of the city’s GDP. These industries yielded 10.3 billion yuan (US$1.51billion) revenue and generated taxes of 11.6 billion yuan (US$1.71 billion).

Based on this performance, the Beijing Municipal Government continued to encourage the industry’s development and listed it in its 11th Five Year Plan (2006-2010). In December 2006, during the first Beijing International Culture and Creative Industries Expo (ICCIE), 10 cultural and creative industry clusters were officially affirmed, including the Zhongguancun Creative Industries Pilot Base, Beijing Digital Entertainment Industry Demonstration Base, Beijing Digital Entertainment Industry Demonstration Base, China New Media Development Zone (CNM), Beijing 798 Art Zone, Beijing DRC, Industrial Design Creative Industry Base and the Zhongguancun Software Park. Experts said this marked a true step forward toward achieving the goal of making Beijing “a capital of culture and creativity.”

In September 2007, the Beijing 11th Five-Year-Plan for the Development of Culture and Creative Industries was published; it includes plans for nine centres to be built during the 11th Five-Year Plan: the National Artistic Performance Centre, Publishing Distribution and Copy Right Trade Centre, Radio and Television Programme Production and Trade Centre, Anime Game Research and Development Production Centre, Advertising and Conference Exhibition Centre, Antiques and Artworks Trade Centre, Design Creative Centre, Culture and Tourism Centre and Culture Sports and Entertainment Centre.

In early 2008, inspired by the forthcoming 2008 Olympic Games, Beijing announced the establishment of 11 more city-level cultural and creative industry clusters, bringing to 21 the number of such clusters in the city. These included the Beijing CBD International Media Cluster, Shunyi International Exhibition Industry Park, Liulichang Historical Culture Creative Industry Park, Tsinghua Science Park, Huitong Times Square, Qianmen Traditional Culture Industry Cluster, Beijing Publishing Distribution Logistics Centre and Beijing Happy Valley Eco-Culture Park.

Sufficient Resource Support

Beijing has special resource advantages favourable to the development of the cultural and creative industry. It has the highest quality cultural resources related to publishing, radio and television, performance and digital entertainment; hence, it is able to attract professionals in technology, management and creative ideas.

As China’s political and cultural centre, Beijing is the most perfect place for communitating. Embassies and their cultural attaches have long functioned well as convenient passageways for cross-country and cross-cultural exchanges between China and other countries and people. Their help has eased Beijing’s entrance into the international cultural and creative market and the merging of Chinese industries with those operating in international markets.

Universities and academic institutions have also played an important role in Beijing’s cultural and creative industrial development. With the largest concentration of China’s best universities and research institutions, the capital’s educational resource base provides the new kinds of talented specialists needed by the cultural and creative industry. The Communication University of China, located in Chaoyang District in eastern Beijing, serves as training, research and development centre for the cultural industry. The courses it provides in advertising, cartoon production, animation, TV production and video production are growing in influence worldwide.The Central Conservatory of Music, the Central Academy of Fine Arts, the Film School and the China Academy of Drama energize the cultural and creative industry to the benefit of Beijing.

Since 2006, the government has allocated 5 billion yuan (US$735 million) each year to fuel the development of the cultural and creative industry. In the past three years, about 1.5 billion yuan (US$220.6 million) has been spent on the industry in the form of project allowances, interest payments on loans and other incentives.

 Three Beijing ICCIEs have also been held; they promoted key projects and enhanced trading and communications. The fourth ICCIE will be held in December 2009. Recently, the Beijing Culture and Creative Industry Investing and Financing Information Platform was established to assist the cultural and creative industries.

In a latest development, work has begun to set up a government fund to provide additional support for the industry’s development.

Further, more than 8,200 enterprises have been set up in the 21 city-level culture and creative industry clusters; the Beijing 798 Art Zone in Chaoyang District and the Nan Luoguxiang Features Block in Dongcheng District have already become name brands of Beijing’s cultural and creative industry.

In 2008, Beijing’s culture and creative industry’s yield 100 billion yuan (US$14.70 billion) in added value, second only to the financial industry. From January to August, the industries realized an income of 335.42 billion yuan (US$49.33 billion), increasing by 23 percent year-on-year.

In the first quarter of 2009, the cultural and creative industry in Beijing realized an added value of 28.64 billion yuan (US$4.21 billion) with a year-on-year price growth rate higher than that of the regional GDP, which displayed the vigour and vitality of the cultural and creative industry current performance.

Culture and Creative Industries Zones in Beijing

Zhongguancun Creative Industries Pilot Base

中关村创意产业先导基地

 Founded in May 2005, this base is located in Haidian District, northwestern Beijing. It has strong academic and scientific advantages and acts as a prime mover in boosting the development of Zhongguancun and the upgrading of the zone’s industrial structure.

Beijing Digital Entertainment Industry Demonstration Base

北京数字娱乐产业示范基地

Located in Shijingshan District western Beijing and adjacent to Haidian District, it joined the Zhongguancun Science Park in 2006. It is responsible for assisting the development of the capital’s digital entertainment industry.

China New Media Development Zone (CNM)

国家新媒体产业基地

Located in Daxing District, South Beijing, it was founded on December 31, 2005, with the approval of the Ministry of Science and Technology. It is the nation’s only cluster serving the development of the new media industry.

Yonghe Park of Zhongguancun Science Park

中关村科技园区雍和园

A sub-park of the Zhongguancun Science Park, Yonghe Park is located in an area inside the northeastern Second Ring Road. Its 2.9-square-kilometres operation supports the development of digital entertainment content and related services, digital (network) media publishing and distribution and content enterprises,  providers of cultural operations and mobile value-added services and enterprises for their creation, R&D and production of wet work and comic and animation programmes.

China (Huairou) Movie & TV Industry Zone

中国（怀柔）影视基地

Located in Yangsong Town of Huairou District in northern Beijing, 51 kilometres from the centre city, the zone covers an area of 5.6 square kilometres and serves as a digital film production base of the China Film Group at its core. It serves as a national-level industrial cluster for film and television programmes, creativity, shooting and producing, technical R&D, trading and distribution, film- and television-based educational programmes, comics and animation, film and television personnel development, tourism and entertainment. 

Beijing 798 Art Zone

北京798艺术区

Once home to a number of factories, 798 is now a cluster of arts and artists; it was listed in 2006 as a cultural and creative industry cluster and as a base of the Zhongguancun Dianzicheng Culture and Creative Industries, with a goal to turn 798 Art Zone into a famous brand and make the zone a cultural and creative industries zone known worldwide.

Beijing DRC Industrial Design Creative Industry Base

北京DRC工业设计创意产业基地

This base operates under the concept of Design Resource Cooperation. Founded in Xicheng District at the city’s centre, the base was built to help make the district a cluster and distribution centre for national industrial design creative resources. The core of this base covers generic technology condition platforms, special design organizations, incubators involving design, materials display, communications and training, institution cultivation and basic research.

Beijing Panjiayuan Antiques and Artworks Trade Park

北京潘家园古玩艺术品交易园区

Panjiayuan was built in 1992 and was listed as a “National Top Ten Antique Market” in 2004; it is on its way to becoming an international antiques and artworks trading centre, covering an area of one-tenth of a square kilometre.

Beijing Songzhuang Original Art and Cartoon Industry Cluster

宋庄原创艺术与卡通产业集聚区

This 11.2-square-kilometre cluster is located in northern Tongzhou District in eastern Beijing near the Sixth Ring Road. With original artworks as its competitive strength, Songzhuang now is striving to become a centre for international modern art creation and a cluster for the cartoon industry, a Beijing modern culture and art creative centre and a base of the cultural industry, fostering the brand: “China · Songzhuang.”

Zhongguancun Software Park

中关村软件园

This park is a national-level software R&D and production that integrates the use of software R&D, enterprise incubators and comprehensive management services. It intends to become an international, top-ranking software park that includes the functions of enterprise incubators, software R&D, software assessment, technical support, information-sharing platforms and software training and management disciplines.

Beijing CBD International Media Industry Cluster

北京CBD国际传媒产业集聚区

This cluster lies at the core of the Beijing CBD; its influence radiates throughout the area with film and television content, advertising and promotions, news publication, conferences and exhibitions, distribution and media copyrights as its industrial trade leaders. 

Shunyi International Exhibition Industry Park

顺义国展产业园

This park is located in Shunyi District, northeastern Beijing; its operational area is larger than all the rest of the city’s conference and exhibition space combined.

Liulichang Historical Culture Creative

Industry Park

琉璃厂历史文化创意产业园区

This historic park is located in Xuanwu District; it is involved in the trading of painting, drawing, other artworks and antiques. It is home to about 100 key enterprises, including some Zhonghua Laozihao (China Time-Honoured Brands). 

Tsinghua Science Park

清华科技园

This park was established by Tsinghua University, combining its unique technical and human resources with innovative companies and ambitious young entrepreneurs. The Tsinghua Science Park focuses on the development of software, network and computer services, design services, publications and distribution, new media, comics and animation industries and on the online game industry. 

Huitong Time Square

惠通时代广场

Huitong is conveniently located at the northwestern corner of the Sihui Flyover in eastern Beijing. It serves many media companies and was appointed as a cultural and creative industry cluster in 2006, focusing on the print news media, network news media, production of television programmes and the production of original music.

Beijing Fashion Design Square

北京时尚设计广场

The square stands along Jiuxianqiao Road and is adjacent to the 798 Art Zone; it is chiefly oriented toward clothing design, fashion-products trading, artwork displaying and artistic training.

Qianmen Traditional Culture Industry Cluster

前门传统文化产业集聚区

 This cluster is located in Chongwen District in the centre of Beijing, where several Time-Honoured Brand stores, including Tongrentang (traditional Chinese medicine producer and trader), Quanjude (a restaurant famous for Peking roast duck), Baigongfang (a trader and store deal with Chinese traditional craftworks) have been established for many years. This cluster was set up to complement Beijing’s advertisement-conference-exhibition, publishing and distribution, artistic performance and cultural tourism sectors. 

Beijing Publishing Distribution Logistics Centre

北京出版发行物流中心

This centre is located in the Taihu Industry Park, Tongzhou District, and focuses on building up Beijing’s biggest publications assembly and distribution centre and trading market.

Beijing Happy Valley Eco-Culture Park

北京欢乐谷生态文化园

This entertaining park lies on Xiaowuji Road, North Fourth Ring Road, Chaoyang District. It provides entertainment and recreation for more than 2.7 million visitors and serves as a cultural performance cluster completing the coverage of the municipality’s 21 cultural and creative industries clusters.

Beijing Dahongmen Clothing Creative Industry Cluster

北京大红门服装服饰创意产业集聚区

This cluster evolved from the Dahongmen clothing trading centre that was formed in the 1980s. It is now a centre for the clothing trade, design display, clothing material R&D businesses.

Beijing (Fangshan) Historical Culture Tourism Cluster

北京（房山）历史文化旅游集聚区

This is the municipality’s first cluster based on local historical and cultural resources, led by the Zhoukoudian ancient culture. It contains rich scenic spots including the Beijing Cave Man site at Zhoukoudian, Shangfangshan Hill and Yunjusi (Cloud Dispelling Temple). 

文化创意产业：北京经济发展的新引擎

文/薛京晶

当今世界，文化创意产业已经不仅仅是作为一个理念存在，而是蕴含着巨大的经济效益在其中。有“世界创意产业之父”之称的英国经济学家约翰·霍金斯曾在他的《创意经济》一书中提到：全世界创意经济每天可以创造出220亿美元的效益，并且以5％的速度递增。纵观全球，世界各国生产的众多创意产品、营销、服务⋯⋯形成了一股巨大的创意经济浪潮席卷世界。

北京作为中国的“创意产业之都”，文化创意产业的发展始终在中国保持着领先的态势。如今，北京文化创意产业实现的年增加值达到1000亿元，占全市GDP比重的接近11%。由此，与房地产业、金融业并称为北京市三大经济支柱产业的文化创意产业，其增加值在三大产业中仅次于金融业，位居第二，成为拉动北京经济发展的新引擎。

4大优势助力北京文化创意产业发展

文化创意产业以创意创新为核心，以知识产权为根本，涉及生产、传播、流通、消费等产业发展全过程的复合概念，是向大众提供文化、艺术、精神、心理、娱乐产品的新兴产业集群。文化创意产业的发展程度和规模，已经成为衡量当今世界各国城市综合竞争力高低的重要标志之一。

根据联合国的统计数据，美国目前的文化创意产业增长率为14%，英国的文化创意产业增长率为12%。在英国、美国、澳大利亚、韩国、丹麦、荷兰、新加坡等一些经济发达的国家和地区，文化创意产业已经形成了各自的特色，并产生了巨大的经济效益，成为引领国家产业创新和发展的一股重要力量。作为中国首都和文化中心，北京科教文化资源丰富，各类创意人才荟萃，始终是中国文化创意产业最发达的地区之一，并且将打造中国的“国际创意之都”作为发展目标。

北京市社会科学院经济研究所所长赵弘分析了北京发展文化创意产业具备的4个主要优势：深厚的文化积淀成为激发创意灵感的不竭源泉；密集的专业人才资源是文化创意产业拥有持久活力的根本保证；强劲的科技创新能力为文化创意产业提供了有力的技术支撑；旺盛的消费需求和强大的市场辐射力使得文化创意产业拥有广阔的发展空间。截至2008年末，北京人均GDP已经突破9000美元，经济发展进入了一个新的阶段，发展文化创意产业是促进北京产业结构升级和经济增长方式转变的战略选择，也是提升首都城市功能、进一步推动北京向国际大都市迈进的重要路径。

打造中国的“创意产业之都”

从2005年起，北京市开始将文化创意产业作为全市重点发展的产业，并将其发展写入《北京市“十一五”规划纲要》，提出将北京打造成中国的“创意产业之都”。

作为首都经济发展的重要组成部分，北京市在2006年颁布了《北京市文化创意产业分类标准》，将全市文化创意产业主要分为文化艺术；新闻出版；广播、电视、电影；软件、网络及计算机服务；广告会展；艺术品交易；设计服务；旅游、休闲娱乐和其它辅助服务共9大类。

2007年，北京市政府颁布了《北京市“十一五”时期文化创意产业发展规划》，提出北京市文化创意产业的发展要逐步形成高端、高效、高辐射力的文化创意产业集群，使文化创意产业成为首都经济的重要支柱，把北京建设成为中国的文艺演出中心、出版发行和版权贸易中心、广播影视节目制作和交易中心、动漫和网络游戏研发制作中心、广告和会展中心、古玩和艺术品交易中心、设计创意中心、文化旅游中心、文化体育休闲中心，全力将文化创意产业发展成为首都经济的支柱产业。

经过3年的发展，北京文化创意产业实现增加值由2005年的700.4亿元发展到2007年的992.6亿元，占全市GDP的比重由2005年的10.2%增长到2007年的10.6%，实现了跨越式的发展。2008年，北京市规模以上单位文化创意产业收入超过4700亿元，同比增长近18%，高于全市第三产业两个百分点；从业人员近67万人，同比增长6.6%，占全市第三产业从业人员的18%；上缴税金超过200亿元，利润总额近280亿元。进入2009年，文化创意产业依然保持着良好的发展态势。仅2009年第一季度就实现增加值286.4亿元，现价同比增速高于北京市地区生产总值现价增速。根据规划，未来几年，北京市的文化创意产业增加值年均增长要达到15％左右。到2020年，北京文化创意产业增加值将占到北京市GDP的25%。

在北京市目前重点发展的9大类文化创意产业中，信息传输、计算机服务和软件业是目前北京文化创意产业中发展最快的行业，2008年实现年地区生产总值达到976.7亿元，其增加值占服务业的近13%。其次是新闻出版业，目前北京有报纸256种、期刊2810种、图书15.3万种，行业增加值达近140亿元。第三是广播影视行业，目前50％—60％的中国电视剧生产基地、80％以上的中国电影生产基地都在北京。2008年全年，北京地区9条院线69家影院共放映电影44万场，观众1458.9万人次，票房收入5.3亿元，占全国票房总收入的12.5％。

动漫游戏等新兴产业也不断呈现出蓬勃发展的态势。目前，北京是中国动漫游戏机构制作最密集的地区，出口的单机版国产游戏基本全部来自北京。根据预计，未来北京动漫游戏产业的市场规模将达40余亿元，年增速超过40%。在互联网出版方面，截至2008年末，北京市经新闻出版总署批准的互联网出版机构共有40家，占到全国总量的近三分之一。

文化创意产业集聚区成为北京时尚名牌

文化创意产业集聚区是北京文化创意产业集群发展的重要载体，区内迅速集聚的产业资本和人才等要素、不断增加的产业实体数量以及大量涌现的一批知名的文化创意产业企业和文化品牌⋯⋯都成为推动北京文化创意产业飞速发展的重要力量。

2006—2008年间，北京市先后命名了两批共21个文化创意产业集聚区。这21个文化创意产业集聚区的范围覆盖全市13个区县，产业涵盖了文化艺术，新闻出版，广播、电视、电影，广告会展，艺术品交易，软件、网络及计算机服务、设计服务、旅游、休闲娱乐等9大领域，形成了以市级集聚区为龙头，区级集聚区和众多各具特色的文化创意街区、文化创意新村组团式集群发展态势。

北京市文化创意产业集聚区规划定位科学，产业特色鲜明，具有一定产业规模，管理和运营比较完善。在空间布局上，从首批的8个区县增加到13个，并向南城（崇文、宣武、丰台、房山）和新城（顺义）倾斜。从行业分布看，主导产业特色突出，既有新兴的文化传媒、出版物流、时尚休闲等现代业态，也有弘扬千年古都文化底蕴的老字号、传统街区等传统产业升级业态，填补了北京市文化创意产业集聚区在广告会展、出版发行、文艺演出、文化旅游等领域的空白，较好地体现了首都的城市功能定位和产业政策，成为了北京市的时尚名牌。

如今，北京的文化创意产业集聚区形成了4种发展模式：一是以宋庄原创艺术与卡通产业集聚区等为代表的“资源聚集自发形成模式”，即企业或文化创意产业从业人员自发聚集而形成集聚效应。二是以798艺术区等为代表的“原有资源改造利用模式”。三是以北京数字娱乐产业示范基地、中关村创意产业先导基地等为代表的“依托原有资源提升模式”，即一些区域已经具备了发展创意产业的主要条件，通过加入一种新的要素提升原有资源的利用价值。四是以北京DRC工业设计创意产业基地等为代表的“全新规划建设模式”，即首先由政府相关部门新规划出一块区域，最终形成集聚区。以外，还形成了具有鲜明特色的的北京潘家园古玩艺术品交易园、中国（怀柔）影视基地、国家新媒体产业基地、前门传统文化产业集聚区等。

据初步统计，全市21个文化创意产业集聚区实现的营业收入占全市文化创意产业营业收入的比例在50%以上，各集聚区均吸引了一定数量的骨干龙头企业，如2008年以来北京数字娱乐产业示范基地内有近100家骨干企业入驻，CBD国际传媒产业集聚区新增了72家骨干企业，清华科技园新入驻了11家骨干企业，北京时尚设计广场新入驻了21家骨干企业等。

根据规划，未来几年，北京将继续加强文化创意产业集聚区的集聚效应，到2010年，将文化创意产业集聚区由目前的21个发展到30个，成为北京文化创意领域的时尚名牌。到2020年，产业集聚区创造的产值达到北京市文化创意产业的50%。浓厚的文化氛围和充满机遇的市场吸引了五湖四海的精英前来创业。据初步统计，目前北京全市21个文化创意产业集聚区内的企业总数超过了1万家，从业人员超过30万人。

多项政策为文化创意产业发展保驾护航

政策的扶持成为文化创意产业发展的最大保障。从2005年开始，北京市政府就出台了一系列相关政策，加大对全市文化创意产业的扶持力度。

2006年，北京市政府出台了《北京市促进文化创意产业发展的若干政策》，作为全市文化创意产业发展的指导性政策，其中包含的全市财政资金支持内容主要有两部分：从2006年开始，每年安排5亿元的“文化创意产业发展专项资金”；设立资金规模为5亿元的“文化创意产业集聚区基础设施专项资金”，并且分3年投入。前者用于对符合政府重点支持方向的文化创意产品、服务和项目予以支持，后者则支持文化创意产业集聚区环境整治、基础设施和公共服务平台建设等公共设施工程，两者协调配合，共同发挥效应。

“文化创意产业发展专项资金”的资助范围涉及文艺演出、出版发行和版权贸易、广播影视节目制作和交易、动漫游戏研发制作、广告和会展、古玩和艺术品交易、设计创意、文化旅游等领域，凡是符合国家法律法规及《北京市“十一五”时期文化创意产业发展规划》等相关产业政策，具有较好的市场潜力和成长能力，注册资本不低于100万元，在北京地区登记注册，具有独立法人资格，从事研发、生产、服务的文化创意单位都有资格申请金额为5亿元的“文化创意产业专项资金”的支持。

此外，北京市政府还通过贷款贴息（积极鼓励文化创意企业利用银行信贷资金开展文化创意活动。对于符合本市文化创意产业发展方向和产业支持重点，已取得银行贷款并付诸实施的，可申请贷款贴息。贴息资金以项目承担单位提供的有效借款合同及项目执行期内的有效付息凭证为依据，按照一定比例核定贴息金额）、项目补贴（对文化创意产业核心技术研发、公共服务平台建设项目，以及在推动产业化发展等方面有重要引导作用的项目，在项目实施期内给予适量的补贴，补贴额度原则上不超过项目总投资的30%）、奖励（对于在推动文化创意产业发展，研发优秀品牌产品，开拓国际市场，开展文化创意活动等方面做出突出贡献的单位和项目，给予奖励）等方式权利扶持企业的发展。

如今，总计投资15亿元的“文化创意产业发展专项资金”共支持了超过200个重点项目的建设，带动社会资金近150亿元，极大地发挥了专项资金的示范和引领作用。此外，北京市各区县也根据自身的实际发展情况，纷纷出台了区域性产业扶持政策，并形成体系。

建立文化创意产业贷款“绿色通道”

截至2009年6月，北京银行、交通银行北京分行已经审批文化创意类贷款项目89个，发放贷款金额16亿元。其中，北京银行文化创意企业贷款占金融机构发放总额的90%以上。此前在2008年，北京银行还以版权质押方式为“华谊兄弟”提供的1亿元电视剧电影多个项目打包贷款，是中国国内第一单无专业担保公司担保的“版权质押”贷款，也是迄今为止中国金融业为影视企业发放的最大一笔贷款。由此看来，对于从事文化创意产业的企业来说，最直接的帮助就是产业的投融资服务体系。

为此，北京市从2007年起就开始构建文化创意产业投融资服务体系，建立了贷款贴息工作机制和文化创意产业投融资信息服务平台，促进金融资本与文化创意产业对接。在扶持政策带动下，北京市文化创意产业投融资服务体系建设初见成效，北京银行、交通银行北京分行对文化创意企业开辟贷款绿色通道，推出无形资产质押贷款试点，设立专项授信额度，建立快速审批机制，其中，北京银行每年为文化创意企业提供授信额度50亿元。

2009年，北京市颁布了《北京市文化创意产业担保资金管理办法(试行)》（简称《担保办法》），这是继2008年发布的《北京市文化创意产业贷款贴息管理办法(试行)》之后，北京市进一步完善文化创意产业投融资服务体系的又一重要内容。根据《担保办法》，北京市将建立文化创意产业担保资金和工作机制，重点支持文化创意企业的创作、生产和营销等环节。同时，《担保办法》将担保与再担保机制结合起来，采取对合作担保机构的再担保费进行补贴、对担保业务进行补助的方式，鼓励担保机构为文化创意企业提供担保服务。

圆满闭幕的北京2008年奥运会可以称之为是世界上规模最大的主题文化创意活动，她集中了中国乃至世界文化创意智慧，调动了北京和全国的文化创意产业资源，更为北京培育了一个有着巨大消费需求的市场，这成为北京乃至中国文化创意产业走出去的最大契机。而北京提出打造“国际创意之都”的目标，在一定程度上将推动整个中国文化创意产业的升级，这更是北京创意产业发展的无限空间所在。