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BMW Sheer Driving Pleasure

In China, they’re affectionately known as Baoma or “horse elite”: one of the longest-standing foreign symbols of success in the country. In April, BMW will introduce a new addition to its product line, its BMW 1 Series of compact cars, at the Beijing International Automotive Exhibition in April.

Alfred Rupp, CEO and president of BMW Brilliance Automotive, said the world famous luxury cars manufacturer could bring the new compacts to the market as early as in September, but car fans can get their first look at them April 20 to 28, 2008, at the China International Exhibition Centre show in Beijing.

BMW is an acronym for Bayerische Motoren Werke (Bavarian Motor Works in English), and its distinctive blue and white logo, which refers to the sky, clouds and airscrews, is well known to all Chinese who value the finer things in life. The logo also reminds us that the corporation was once a leading aircraft engine manufacturer; it was founded in 1916 in Munich as the Bayerische Flugzeugwerke (BFW) to make airplanes.

After World War One (1914–18), the construction of aircraft engines in Germany was banned; in 1922, BMW acquired the BFW plant and started anew; it began to produce cars in 1928.

BMW brought the technologies that had been used in aircraft engines to its manufacturing of automobiles and soon became a giant in the auto industry. BMW automobiles, especially the BMW 7 Series of automobiles have become world famous and are recognized as the pride of German automotive industry, along with Mercedes-Benz.

In 2003, working with the renowned Chinese company Brilliance China Automotive Holdings Limited, the BMW Group established a production and sales joint venture, BMW Brilliance Automotive. Based in Shenyang in Northeast China, this undertaking continues and is adding to the BMW Group’s international presence.

BMW 3 Series and 5 Series autos are already manufactured in the venture’s Shenyang plant by about 3,400 employees whose qualifications conform to BMW’s worldwide standards for excellence.

Rupp said the world’s largest maker of luxury cars sold a record 1.5 million vehicles in 2007 worldwide, with a 9.2 percent increase over its 2006 sales. On the Chinese mainland, 51,588 Baoma were sold, a year-on-year increase of 42 percent, reflecting China’s lion’s share of BMW’s Asian market.

With the rapid improvement in China’s economy and outlook, its luxury-car market is doing well. At the same time, BMW has become more competitive in the Chinese market and is working to narrow the gap between BMW and its competitors.

Targeting elites from all kinds of business, BMW was again the most popular European premium brand among Chinese customers in 2007. More than 10,000 BMW 7 Series automobiles were sold on the Chinese mainland 2007, making it the most popular luxury car in the Chinese market.

BMW is working to improve its engine technologies and fuel efficiency to ensure that driving and riding in a BMW is a most pleasing experience, even as it pursues hybrid and clean energy strategies to ensure BMW’s future success.

In 2007, the BMW Gran Turismo (GT) concept car was first shown in Shanghai, and BMW is going to introduce more automobiles to Chinese market to enhance its competitive position.

Some of BMW Outlets in Beijing:

Beijing Yandebao

http://www.yanbao.bmw.com.cn

Beijing Dong Bao BMW Show Room

Address: No. 50 Liangmaqiao Lu, Chaoyang District

Tel: +86 10 8454 0566

Beijing Yan De Bao Auto Sales Company Limited

Address: No. 26 Hongda Beilu, Beijing Economic & Technical Development Zone, Beijing

Tel: +86 10 6782 1666

“蓝天白云”下疾驰的“螺旋桨”

德国宝马书写“中国传奇”

宝马诞生记

1916年，德国巴伐利亚飞机制造股份公司成立，这就是德国宝马集团（以下简称“宝马”）的前身。1917年，企业家弗莱茨和金融家卡密罗共同创建了德国巴伐利亚发动机制造股份公司，标志着宝马的正式诞生。由于航空发动机是宝马的第一代产品，因此，它的标志就设计成蓝天白云下飞速旋转的螺旋桨。

1923年，首部宝马摩托车问世。1928年，宝马收购了埃森那赫汽车厂，并开始生产汽车。之后，宝马将许多汽车制造史上的杰作推向市场，这些产品不断激发出强烈的感情和人们的渴望，铸就了宝马公司作为一家汽车制造商的杰出声誉。

目前，德国宝马集团是世界最成功和效益最好的汽车及摩托车生产商。拥有BMW、MINI和Rolls-Royce（劳斯莱斯）三个品牌。这些品牌占据了从小型车到顶级豪华轿车各个细分市场的高端，使BMW集团成为世界上惟一一家专注于高档汽车和摩托车的制造商。

BMW集团的品牌各自拥有清晰的品牌形象，其产品在设计美学、动感和动力性能、技术含量和整体品质等方面具有丰富的产品内涵。

宝马的“中国情缘”

德国宝马集团于1994年在北京设立代表处开始进入中国，随后不断拓展在中国的业务，成功地取得高档汽车供应厂商的市场领先地位。

为了继续在中国市场取得成功发展，2003年，德国宝马集团与华晨中国汽车控股有限公司联合成立了华晨宝马汽车有限公司。并且按照宝马集团国际标准在沈阳建设了宝马汽车生产基地。第一辆宝马3系列轿车于2003年9月下线。

目前，宝马在中国的授权经销商网点数量达到90个。两个零部件配送中心分别在北京和上海启用，宝马原厂零部件可以在24小时内配送到大部分客户。

2007年，宝马在中国大陆市场共售出51588辆BMW和MINI汽车，增长42%，在国际高端市场的占有率达到20%。其中，华晨宝马生产了30600辆BMW5系和BMW3系汽车，同比增长36%。其中，宝马的所有核心车型，包括宝马7系、5系、3系、X5和X3，在中国大陆都取得了销量上的显著增加。这是宝马在中国大陆的销量首次超过日本，成为亚洲市场的销量冠军。中国由此成为BMW品牌在亚洲最重要的单一地区市场。

搭着中国汽车市场快速发展的顺风车，华晨宝马汽车有限公司2007年在中国大陆的销量同比增长近42%。其中，最高端的产品宝马7系的销量超过了1万辆。在这个竞争最激烈最能体现公司品牌价值的细分市场，宝马最终战胜了其他竞争对手。

华晨宝马汽车有限公司总裁兼首席执行官吴佩德对此表示，中国在过去20年经历了快速发展，加上中国人的勤奋，在商业领域出现了一批非常成功的商业人士。轿车这个消费品恰恰是能比较全面体现成就的一个载体，所以，在目前的中国，豪华轿车，特别是高端豪华轿车的需求量非常高，并且私人轿车渐渐成为市场主体。作为厂家，我们当然很乐意这些成功的商业人士把宝马作为他们的选择。宝马公司会不断拓展中国市场，我们的目标客户是各领域的成功人士，不仅局限于商业领域。

绿色压力下的“零排放”梦想

目前，世界各国对于节能减排都有着严格的政策要求，这在一定程度上对轿车的生产有着一定的影响。作为豪华汽车制造商，无论是设计、制造以及轿车的效率方面，宝马一直处于领先地位。针对轿车的环保问题，宝马提出了“高效动力战略”，其核心内容就是通过减少燃油消耗来降低二氧化碳和汽车污染物的排放。宝马公司通过高精度的喷射系统提高了燃油的喷射压力，全铝柴油发动机的燃油喷射压力最高可以达到2000巴。

目前，宝马公司已经有19款车的二氧化碳排放小于每公里140毫克，这个数据是在不损失动力的前提下取得的，并且在世界轿车制造商中也处于领先地位。

提高燃油效率还只是宝马汽车公司为环境保护迈出的第一步，其中期发展战略是通过目前正在研究开发的电气化动力系统以及全复合动力系统，进一步提升车辆的燃油经济性能和排放清洁度，同时，还要确保宝马独有的驾驶乐趣。而长期发展战略是致力于氢能源研究，将这种可再生元素在轿车上使用，实现汽车的“零污染排放”。宝马公司已经推出了全球首款氢动力豪华7系轿车，氢动力的内燃机将来可能实现批量生产，“零排放”不是一个梦想。

谈到未来的发展，吴佩德表示，宝马从2003年开始在中国制造轿车的时候，就已经确定了中国市场在整个集团的重要地位，中国在高端豪华轿车的销售早已经超越了德国，成为宝马最重要的市场之一。今后，宝马将会越来越多地把适应中国市场和国情的最新技术和产品以最快的速度引进中国。并且计划将沈阳工厂的产能提升45%，达到年产44000辆。到2012年，宝马在亚洲销量计划达到20万辆。