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Exhibitions of the Second ICCIE Draw Large Crowds

A model of the Temple of Heaven made of 170 kilograms of gold and silver and 200,000 gems was the greatest of all attractions displayed at the Second China (Beijing) Cultural and Creative Expo.

Its creator, Wang Shuwen, added to the excitement of visitors when he clicked a remote controller that opened a wall of the Qiniandian (Hall of Prayer for Good Harvest), revealing fine and elegant decorations inside.

“This could be called ‘Go into the Temple of Heaven.’ It works by gear wheel,” said an obviously proud Wang.

The expo, featuring 14 exhibitions, was held November 8–11 at the China International Exhibition Centre in Beijing. It gave the public a good opportunity to get acquainted with the various aspects of the municipality’s cultural and creative industry.

In the Students Cultural & Creative Works Exhibition Hall, visitors met with “Albert Einstein,” a robot made by students of the University of Science and Technology Beijing. They also watched football matches played by robots.The "players", so to speak, were made by Tsinghua University students.

To help visitors get the most out of the time they had to tour the exhibition, a remote control electronic book was available that contained all the works and exhibits of the Second Beijing Youth Cultural & Creative Festival.

Visitors learned that DNA does not belong to humans alone: objects such as books, tickets, artefacts, CDs and tapes will have their own "DNA" to verify their identities and origins. The Press, Publications & Printing and Copyright Trade Exhibition Hall advised the public about Synthetic DNA True Product ID Technology (S-DNA for short).

This technology allows product-makers to store product information in a database for future reference.

S-DNA technology was used in tickets for the 2007 FIFA Women’s World Cup in Shanghai and at the Beijing A1 Grand Prix. Additional applications that will protect copyrights are likely on the way. 

The Animation, Cartoon & Game Exhibition Hall got the lion’s share of attention at the expo, because cartoon animation and gaming are becoming some of the most promising cultural creative industries.

Hip-hop and cosplay performances by students from the Jilin College of the Arts-Animation School attracted numerous reporters and visitors. Art and animation have become a vital part of the soul and lifestyle of a new generation of Chinese young people.

Wacom, the world-famous manufacturer of input devices such as tablet systems, displayed a range of products and allowed every visitor who wanted a hands-on high-tech experience with their products. 

Other exhibitions included the Arts & Crafts Trade Exhibition, Sports Industry Exhibition, Tourist Attraction and Commodity Exhibition and Gallery & Artwork Trade Exhibition.

文化之都的创意盛宴

--第二届中国（北京）国际文化创业博览会展览会现场印象

文/杜秀萍

在刚刚结束的第二届中国（北京）国际文化创意博览会上，展览会现场无疑是最具影响力的活动空间之一。本届文博会展览会现场集聚了来自全国各地的主题展和动漫游戏展，以及文化演艺产业交易和室外雕塑作品、涂鸦艺术等，可谓丰富多彩、淋漓尽致。

多元功能  兼收并蓄

本届博览会展会现场，分别布置在北京市国际展览中心8个场馆和1个室外展区。1号展馆内设有台北主题展馆、广播电影电视展馆、新闻出版和版权贸易展馆、文物、博物馆和相关文化创意产品展馆、工艺美术交易展馆、体育产业展馆；在2号、3号展馆中，主要是文化创意产业集聚区展馆；4号展馆主要是设计创意展馆；5号展馆是文化旅游景区与旅游商品展馆；6号展馆是青少年文化创意展区；7号展馆是画廊及艺术品交易展馆；8号展馆是动漫游戏展馆、文化演艺产业交易展馆；室外展区是城市雕塑作品展区、涂鸦艺术展区。

最让人兴奋的是，在现场人们看到了创意与工业设计（包括包装、产品等设计）、建筑设计、服装设计、IC设计、文化旅游、奥运等领域的相关文化创意作品展示。

产业基地促发展  动漫游戏唱主角

文化创意产业中最具发展前景的动漫游戏产业，在本次博览会上依然是主角。尤其是国家级网游动漫产业基地在北京文博会上的亮相，吸引了众多参观者的目光。

由北京市新闻出版局主办的动漫游戏馆（8A馆）是文博会的焦点之一，为动漫游戏行业各界提供了产品展示、技术交流、项目推介的平台，使广大参观者享受到了一场别开生面的视听盛宴。

国家级网络游戏动漫产业（北京）发展基地是经新闻出版总署批准的全国首批游戏动漫产业发展基地之一，也是北京市发展文化创意产业的重点领域之一，更是动漫及网络游戏研发制作和交易展示的重要平台。产业基地展区总体布局以蓝色为主基调，辅以黄、白色，大量方形与圆形的交叉应用，无不体现出“科技”、“发展”、“文化”、“创意”的主题。其中，北京市新闻出版局的展区，以大型展板的形式呈现了基地的整体概念，介绍了国际国内的业界情况、北京市动漫游戏产业的背景和发展情况、北京市动漫游戏产业发展的优势和问题，以及产业政策、园区简介、北京获得相关行业奖项、行业出口情况、行业相关院校介绍等等，全方位展示了主基地的整体风貌以及北京市新闻出版局这一年多来为国家级网游动漫产业（北京）发展基地所做出的巨大贡献。

项目结构变化可喜  签约订单超过百亿

与首届文博会相比，第二届文博会内容更加丰富多彩，展览规模、活动场次大幅度超过首届。设在中国国际展览中心的文博会主展场，4天接待以业界专业人士为主的各界观众18万人次；在文博会举办的15个论坛上，有包括国际组织高层负责人、国家产业主管部门权威人士在内的278位国内外业界知名专家、学者及企业家到会演讲，其中境外来宾75人，到会听众4800多人；以投融资项目、省市文化创意产业项目、游戏动漫服务及软件开发项目、工业资源项目和艺术品拍卖项目为内容的18场推介交易活动，吸引了来自海内外5200多人到会洽谈。

与2006年相比，本届文博会签约项目结构发生可喜变化，一是文化创意产品和服务的交易明显增加，现场交易和拍卖额比首届增长1.72倍；二是集聚区项目入驻和产业链延伸项目比2006年明显增加，显示出文化创意产业集聚区经过一年的建设，已具有了较强的产业聚集和拓展功能，产业链整合取得较大进展；三是兄弟省区市签约项目大幅度增长，其中河北、江西分别在会上签订了75亿元和近37亿元的产业合作大单。

第三届“中国（北京）国际文化创意产业博览会”将于2008年下半年在北京举办。