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Corporate Responsibility2007/07/10
Golfers Take to the Green for Safe Kids More than 50 players took part in a recent charity golf tournament, raising 70,000 yuan for the Safe Kids China foundation. The day was held at Beijing’s Earls Golf Club, and hosted by the Marriott family of hotels in Beijing and Tianjin, with Hong Kong Chamber of Commerce in China and The Overseas Chinese Affairs Office of Beijing. The event raised the equivalent of US$9,100 for Safe Kids China — a member of Safe Kids Worldwide, a global network of organizations dedicated to preventing accidental childhood injury. The hole-in-one prize, a Mini Cooper, was donated by Beijing Yan Bao Auto. Other sponsors who donated prizes included Asian Tigers K. C. Dat (China) Limited, CR Logic Office Furniture (Zhuhai) Limited. Beijing Branch, Destination Travel International and ECOLAB, which donated 7, 000 yuan (US$910) in cash. Additional sponsors were Pro-Health, ASC Fine Wines, Coffex Coffee, Li Ning Sports, Pepsi, Cheng Bao, Evian and Aussino World Wines. Business Coaches Get Their Game On An innovative model of corporate training developed by an US tennis coach was highlighted at an international conference in Beijing last month. Top business coaches from around the world attended the International Coaching and Corporate Social Responsibility Conference, held at the Great Hall of the People and Beijing Hotel in June. The “coaching model”, founded by US tennis coach Timothy Gallwey, was based on methods from sports coaching, and has been widely used in corporate and personal psychological training. It differs from typical corporate training through its focus on helping clients find their own solutions. Kay Cannon, president of the International Coaching Federation, said the approach was particularly relevant in China. “Companies around the world are applying resources towards improving the social and environmental aspects of doing business. Nowhere is this more important than in China,” Cannon said. “The ever-expanding economy and human scale of China present an opportunity to create solutions that will have wide ranging impact.” Unlike more traditional models, proponents of the coaching model do not teach specific knowledge or skills. Typically, a coach helps clients to find their own solutions by asking questions that give them insight into their situations. The coachee is thus energized find their own solutions. Organized by the China Coach Association and Global Business and Finance Magazine, the conference provided a platform to share stories of how coaching can spark accountability and sustainable business practices, and showcase entrepreneurs using new approaches and solutions to corporate philanthropy and create social change. |
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