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Baihua Bee Products Company---A Natural Way to Sucess

The business philosophy of the 88-year-old Zhongguo Laozihao, Beijing Baihua Bee Products Technology Development Company Limited has served it well: “Play the role of nature’s angel, make efforts for the health of mankind.”

The Time-Honoured Brand, now based in the Beijing Economic-Technological Development Area, originally began operations in Wanquansicun in Fengtai District in 1919 under the name Lilinyuan Apiary. It was founded by Huang Zigu, who likely could hardly have imagined that the company would one day become a modern enterprise with annual sales of more than 80 million yuan (US$10.5 million).

But chance played a small role only in the prosperity of the Baihua Bee Products Company, which places a premium on product quality and on bee-product research as if the life of the company depended on it. It has persisted in providing natural and pure products, backed by high-quality customer service. Its choices of beekeeping sites and their surrounding environments, its beekeeper training and bee-product manufacturing processes are strictly taken. Its beehives become “the first shop floor” of the enterprise and serves as the base for ensuring the quality of the company’s raw materials. In 2006, Baihua Bee cooperated with the China Agricultural University to establish Beijing’s first production base for natural organic bee products in Miyun County, a National Eco-agricultural Demonstration County. Organic food is of a higher grade than “no-harm” food or “green” food in the health-foods market. Organic agricultural production has its own fundamental requirements for soil, water and air quality, and all must comply with international standards. In the manufacturing process, the company has made huge investments in building up a GMP (Good Manufacturing Practices) plant with Class 100,000 clean rooms in the GMP plant. Air particles are only one-thousandth of that in the cleanest natural air. The company designed and developed a production pipeline for processing honey at low temperatures that won a State-level science and technology progress award. Baihua Bee Products Company has passed ISO9000 international standard quality system authentication and has established a HACCP (Hazard Analysis Critical Control Point) food safety management system. In their production processes, they perform on-time monitoring of basic environmental factors and raw materials, intermediary products and end products in cooperation with State Quality Supervision and Inspection Centres on bee products for testing and inspections, which ensure that all Baihua Brand bee products are of a high-quality that consumers can depend on.

Its study of 3,000 years of honey history in China never stops at Baihua Bee Products Company. Scientific research is always a driving force for the development of the enterprise. In the early 1980s, China’s first research institute concerning bee products was established in Baihua Bee Products Company and many talents in the bee products, nutriology, manufacturing equipment development worked there. During the more than 20 years since its founding, the research institute has undertaken more than 10 State and Beijing Municipal Government key scientific research projects and finished the drafting of 22 state and industrial standards for bee products and the bee industry. This company has invested more than 8 million yuan (US$1.05 million) in purchasing international advanced electronic analytical equipment for its research institute, which has greatly improved the quality and scope of its research. When carrying out product research and development, according to the nutritional structure of bee products and the characters of people of different ages, the researchers developed a lot of new products based on modern medical science and methods designed to ensure good health via traditional Chinese medical and nutritional methods. Researchers have also conducted many toxicological experiments and have collected and preserved a great deal of data. After analyzing the data, they devise formulas for bee products. By their efforts, a large number of bee products for special use have been developed, which has given the company its exceptional leading position in the market.

Baihua Brand Honey Paste for Old People has won the International Golden Award. It was proved to be effective in treating constipation, frequent micturition, constipation and fatigue suffered by middle-aged and the elderly. Baihua Brand Honey Paste for Children has won the State Jinlu Award for Women and Children’s Products for the treatment of various children’s diseases.

After many years of efforts, five product series, namely bee honey, propolis, royal jelly, bee pollen and cleaning and cosmetic products made from raw materials of bee products, cover more than 100 varieties.

Baihua Brand Bee Products are now available in more than 100 large- and medium-sized cities in China with more than 400 franchised stores. The franchised and chain stores are the expansion model of the company. This company also set up several branches in several core cities of the country which play roles as regional centres for the company’s marketing network. Its headquarters and branch offices have carried out many promotional activities. To expand its consumer base and to provide community residents with reliable, famous brand bee products conveniently, they engage in “six unification” management of their franchised stores: unified brand images, unified pricing system, unified goods distribution, unified service standards, unified publicity and sales promotional activities and unified staff training. All of this ensures the fast and healthy development of these franchised stores.

The achievements of Baihua Bee Products Company have ensured its fame within the bee products industry. This company has been cited as a “Credible and Reliable Enterprise” by the Beijing Municipal Industry and Commerce Administration Bureau for 15 consecutive years, and the trademark Baihua has been chosen as a Beijing Famous Trademark by the Municipal Industry and Commerce Administration Bureau for 12 consecutive years. The company and its products have also won more than 10 titles awarded by government at the provincial or ministerial level such as China’s Commercial Famous Brand Product, State-level New Product and Leading Enterprise in China’s Bee Industry. When drafting the market entrance standards on bee products, this company was chosen as the model company of bee industry by State General Administration of Quality Supervision, Inspection and Quarantine. As for the upcoming Beijing 2008 Olympic Games, Beijing Bee Products Company has entered the fray, becoming an Olympic supplier and Baihua Brand Bee Honey has been selected as an Olympic food, the only brand that provides bee honey to the Games. The company has also become a key actor in the opening up of the BDA.