Highlights of the Ninth China Beijing International High-tech Expo

2006/05/20
text by Mercy Sun

The Ninth CHITEC Focuses on China's 11th Five-year Programme

All 60,000 square metres of display space in the Ninth CHITEC have been taken, the Organizing Committee of CHITEC reports. Many projects of this CHITEC are key construction projects focusing on the country's 11th Five-year Programme for regional industrial development in many field such as energy savings, environmental protection, new materials, energy, agricultural technologies, IT, telecommunications and more.

See the World’s Largest Plasma TV Screen at the Ninth CHITEC

Panasonic, which has participated in last seven expos, will make its biggest statement yet at this year's CHITEC, showing new telecommunications, systems engineering, home appliances and other products, of which the most remarkable will be a 103-inch Plasma TV, the world's largest.

Nokia Will Demonstrate the Ideal "3G" New Dream Life

Third Generation (3G) wireless networks will be a hot topic at the Ninth CHITEC. As a top supplier of terminal and telecom facilities, Nokia is riding a whirlwind in the China market as its Nokia Capital Telecom Company Limited launches its "Showing Your 3G New Life" show at CHITEC. It will rely upon its many advanced Nokia terminal facilities, 3G information, professional services, network security solutions and some other high-tech products to provide Expo visitors with a highly intuitive 3G experience.

A Nokia official involved in the exhibition said Nokia works constantly to provide excellent professional service to its customers. Nokia will set up a powerful 3G network, and provide rich and colourful 3G mobile entertainment and a significant digital experience for the CHITEC audience so they can get a glimpse of the coming new 3G way of life. During the occasion, the audience may link their mobile devices to Nokia's terminals and get a preview of the kinds of living information, instant imaging, MP music and wireless payment services that will be available via Nokia's service. They can also participate in video telecommunications, interactive video, games playing with multiple players, mobile television and more. The higher speed of 3G services will allow more excellent mobile services with more flexibility.

As a global leading supplier in the 3G sector, Nokia's strength lies in its unique advantages in all areas of production, from terminals, networks and services to applications development. Jorma Ollila, chief executive officer and chairman of Nokia Corporation, will again visit Beijing to participate in the International Business Leaders Advisory Council meeting with Beijing Mayor Wang Qishan. The council advises the mayor and makes suggestions concerning Beijing's construction and modernization. He will also participate in laying a foundation for Nokia's new headquarters in the Star Network Industrial Park, which was developed after signing agreement during the Third CHITEC.

Enhance Success with Special Biz Talks

Eight Special Biz Talk Areas for Investment and Cooperation at this CHITEC will be held on May 26 to focus attention on eight specific areas of need in China's value-added telecommunications industry during the current development phase. The goal is to achieve rapid and practical progress in matching businesses and professionals with needed projects and to help professionals in the service provider (SP) industry find appropriate partners for cooperative ventures. The Biz Talks will address investment cooperation, channel cooperation of operators, business license cooperation, company transformation, CP cooperation, regional distribution, outsourcing of business development, and technical projects. The special Biz Talks are expected to fulfil the different needs of participants and enterprises by enhancing relations among businesses and suppliers from different sectors in very limited time. This efficient mode is expected to reduce costs in time and money for enterprises and improve the success rate of project promotions. Several tens of large domestic and foreign investors and hundreds of domestic and foreign SP/CP (content provider) enterprises have registered to participate in the events.

Three Characteristics of Provincial and Municipal Project Collection

The Ninth CHITEC's Project Handbook will be provided to participants. In it, projects from municipalities, cities and provinces will be listed. However, if domestic or foreign producers, suppliers or investors cannot locate a project in the book, other efforts will be made to assist in making proper business connections.

Projects currently available are mainly concerned with "multiple, all-new, and high-tech" projects:

Big Numbers. The Ninth CHITEC is bigger and better than ever, with more than 1,000 projects of 27 provinces or administrative regions registered 45 days before the Expo will begin. This is the most in CHITEC history. Top projects are based in Henan, Shanxi and Shandong provinces and in the Ningxia Hui, Inner Mongolia and Xinjiang Uygur Autonomous regions. These very positive project declarations will be listed among more than 230 projects the CHITEC Organizing Committee has chosen for the handbook in terms of national industry policy guidance and the peculiarities of CHITEC.

New Projects. Many of the projects outlined at CHITEC are key construction projects which are suited to the industrial development guidance contained in the Municipal and Provincial "11th Five-Year Plan Guidelines" (2006–2010). Municipal and provincial governments are working to develop their scientific and technological innovation capacities, along with those of independent research and the development of new brand products with their own intellectual property rights (IPR). This is supportive of the work of the central government in establishing a socialist new countryside. The characteristics of these newly created high-tech projects concerning the agricultural industry are especially outstanding. In Henan Province, a big agricultural producer in China, for example, its projects are quite practically oriented towards marketing and the sharing of science and technology and achieving its goals of agricultural industrialization and increasing benefits for farmers.

High-Tech Content. The projects highlighted at the Ninth CHITEC involve many new high-tech fields, such as energy conservation and environmental protection, biomedicines, new materials, energy sources, agricultural science and technology, electronic information, communications, other. Numerous projects have been suggested by key universities, such as the "industrial energy conservation and surplus heat energy recycling and utilizing technology" project of Tianjin University, the "human pancreas stem cell separation and cultivation and industrialized applications" project of Shanxi Northwest A & F University, among others. The qualities of projects brought forth by the municipal and provincial governments involved in CHITEC are obviously much improved, and enterprise introduction, producing techniques introduction and project marketing foregrounds are also very integrative and normative.

30 FORTUNE 500 CEOs will Attend the Ninth CHITEC

The Ninth CHITEC will be held from May 23–27 in Beijing. At least 51 scientific, technological and business delegations from all over the world and nearly 30 FORTUNE 500 CEOs have confirmed their attendance at CHITEC 2006. Lu Hao, a vice-major of Beijing, said in a press conference, that in spite of reducing the scale of CHITEC this year, all the events are great!

Briefing Concerning Beijing Olympics Marketing Development

CHITEC will enthusiastically contribute to the 2008 Olympic Games in Beijing with its "Briefing Concerning Beijing Olympics Marketing Development," which will be held in the Beijing News Plaza on May 5, 2006. According to the information provided by an official of the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG), this briefing, led by BOCOG leaders, will emphasize BOCOG's Suppliers and Licensing programmes (including licensed producers and distributors) under the Olympic Marketing Development. There will be golden opportunities for small- and mid-sized enterprises

Potential supplier's categories will be confirmed in terms of the practical requirements of the Olympic Games operation in principle; enterprises can provide sponsorships and support in materials, services or finance. The categories of licensed products for the Beijing Olympic Games include: medallions and metal accessories; costumes, clothing and ornaments; toys; stationery; arts and crafts; jewellery, commodities, stereo and video products and publications; sports products, food and other products appropriate to the Licensing Programme.

The cooperative relationships with the Olympic Games exist on three levels, which are: Olympic cooperative partners, Olympic sponsors, and Olympic suppliers. Obviously, it is much easier to become an Olympic supplier than a partner or sponsor, and this will provide significant business opportunities for small- and mid-scale enterprises to participate in this great event!

About CHITEC

Total attendees: 2.76 million

Total foreign government and organization delegations: 540

Total floor space: 450,000 square metres (since 1998)

Total forums: 132

Total speakers: 2,893

Total trade talks: 63

Total participants of trade talks: 53,100

Total projects contracted: 2,951

Total value involved: US$3.78 billion



	Article featured in Business Beijing, May 2006 Publication sponsored by Information Office of the Beijing Municipal Government, Beijing Municipal Bureau of Commerce, Development & Reform Commission of Beijing Municipality, China Council for the Promotion of International Trade (Beijing Sub-Council)