Samsung Expanding Handset Business in China

2004/11/15
Brief by Jack Zhong

South Korea's Samsung Electronics is aggressively expanding its mobile phone portfolio in China in a bid to win an even bigger share of the local market.

Samsung will launch an additional nine handset models before year's end, said Zhou Xiaoyang, president of Samsung's wireless division in China.

That will bring to 30 the number of cell phone models launched by Samsung in China this year, he said.

That is in stark contrast with most Chinese handset manufacturers, and even some major global players, who have been slow to introduce new models in China, because of slowdowns in their operations.

Six of the nine models will be GSM phones. The other three will be CDMA models.

The models will include megapixel camera phones, "slide-cover" handsets and dual-mode phones, which will be compatible with both GSM and CDMA networks.



	Article featured in Business Beijing, November 2004 Publication sponsored by Information Office of the Beijing Municipal Government, Beijing Municipal Bureau of Commerce, Development & Reform Commission of Beijing Municipality, China Council for the Promotion of International Trade (Beijing Sub-Council)