Swatch to Keep Time in 2008

2004/06/15

Swatch Group Ltd, the worlds largest watchmaker, said it would provide sports timing systems and services worth 50 million Swiss Francs (US$38.9 million) for the 2008 Beijing Olympic Games.

"We will ship 500 tons of equipment and 300 professional engineers from Switzerland to different competition venues in Beijing to measure and transmit results and scores," said Georges Nicolas Hayek Jr, chief executive officer of the Swatch Group Limited on May 21.

"Although only a small portion of the total costs will be covered by the Olympic Committee for our data handling services, we believe the mega-sports event will help us reach more people in China, the fastest growing market in the group," he said.

Swatch will be the only name and logo on thousands of time displays featured during the Beijing Olympics.



	Article featured in Business Beijing, June 2004 Publication sponsored by Information Office of the Beijing Municipal Government, Beijing Municipal Bureau of Commerce, Development & Reform Commission of Beijing Municipality, China Council for the Promotion of International Trade (Beijing Sub-Council)