Europeans Tempt City

2004/04/15

Introducing Tasty Europe to China, the European Union (EU) hopes it can boost farm trade between China and the EU.

We want to show Chinese consumers what a rich variety of quality food and drinks Europe has to offer, said Franz Fischler, EU Commissioner for Agriculture, Rural Development and Fisheries during his visit to Beijing and Shanghai in March on behalf of Tasty Europe , a high level business delegation of 25 executives from major companies of Europe.

The EU is the worlds largest producer and exporter of wine with 70 percent of the global market and a major player in other markets, for horticultural and dairy products, meats, eggs and sugar. On May 1, the EU will expand from 15 to 25 member states.



	Article featured in Business Beijing, April 2004 Publication sponsored by Information Office of the Beijing Municipal Government, Beijing Municipal Bureau of Commerce, Development & Reform Commission of Beijing Municipality, China Council for the Promotion of International Trade (Beijing Sub-Council)