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Century Brand Beyond Imagination

The CENTURY brand was established in Bienne, Switzerland, in 1966 by Hans-Ulrich Klingenberg, whose goal was to combine an unusual method of watch manufacturing with timeless elegance and a technically perfect design. CENTURY watches are handcrafted pieces of jewellery designed for a discriminating clientele. The high level of craftsmanship that goes into polishing precious stones is combined with the precision and quality for which Swiss watch-making is justly renowned. The focus of the production process is the “manufacturing” in the original sense of the word: the watches are carefully made by hand in the firm’s own workshop in Nidau, and only with the very finest materials.

CENTURY timepieces are both timeless jewellery of great scarcity value and also technical masterpieces. The unique monolith system consists of the sapphire case ring and the sapphire face, inseparably joined, by a chemical process, and this makes the case the basis for every CENTURY watch. The sapphire case blank thus created is ground and polished by hand with diamond-faced tools to give it the required shape. Every CENTURY watch is water-resistant to a depth of 100 metres, and is fitted with a high-precision Swiss quartz movement or, if so required, with a hand-wound or an automatic movement.

The CENTURY collection is made up of four product lines: Master Imperial, Precious Elegance, Contemporary Timepiece and Esquire Collection, each meeting the requirements of its discriminating clientele. In addition to about 120 references from 20 model lines, CENTURY also creates exclusive single pieces individually fulfilling customers’ requirements.

CENTURY watches are sold through an exclusive network of 250 authorized watch and jewellery dealers mainly located in Asia and Europe. During the National Day Holiday in October 2007, the brand opened its third boutique in the Venitian, Macau, indicating that the Chinese market is their next important step. CENTURY shops in Beijing and Shanghai are being planned within near future.