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Colourful Crocs Lighten Your Summer

It all started when three Boulder, Colorado––based founders decided to develop an innovative type of footwear called Crocs Shoes, footware made of Croslite.

Croslite is a proprietary Closed Cell Resin (PCCR) material which is neither plastic nor rubber. It is closed-cell in nature and anti-microbial, which virtually eliminates odour. It has an extraordinary impact absorbing resin material developed for maximum cushioning. Its closed cell properties resist odour, inhibit bacterial and fungal growth and are non-toxic. This versatile material can be worn next to skin and be cleaned with just soap and water.

Originally, Crocs were intended as boating/outdoor recreational shoes because of their slip-resistant, non-marking soles, but the remarkable growth of its sales helped the company expand its product lines. By 2003 it had become a phenomenon, universally accepted as an all-purpose shoe for comfort and fashion. Today, Crocs Shoes are available all over the world and via the Internet.

Despite their rapid success, Crocs still upholds its core value to make a lightweight, comfortable, slip-resistant, fashionable and functional shoe, which can be produced quickly and at an affordable price.

Crocs’ Beijing stores can be found at The Place, Pacific Department Store (Beijing), Zhongguancun Plaza Shopping Mall (Lavita), SCITECH Plaza, Ritz Carlton Beijing (Financial District), Commune Beijing (at the Great Wall), Intercontinental Hotel Beijing, Kerry Centre Beijing, Jinyuan Times Shopping Plaza, SOGO, Wangjing Jiamao, The 8 Gate, Xidan Shopping Plaza and Zhongyou Department Store.