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Article featured in Beijing This Month, June 2007
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Fulfill Childhood Dreams

2007/05/22

Pink and kidult are two popular words in 2007 and they perfectly describe themes in this year’s Sephora products, including gifts for women that will take them back to their sweet childhoods.

Their wide selection of products includes make-up for the lips, perfume and body lotions, and accessories such as key chains, purses, combs and mirrors. Basic colours of the serial products are pink, purple and white. Shapes and patterns are especially designed to match the theme “back to the childhood.” These products are designed by Sephora and sold only in 550-plus outlets of Sephora across the world.

Sephora, a subsidiary of LVMH, is the world’s leading brand, selling more than 60 skin-care and beauty products. This August, in all the Sephora’s stores in China, visitors can get the above products priced at 29 yuan–89 yuan.

To enrich the “back to the childhood” festival, eye-catching products from Dior, Lancôme and Anna Sui can also be found in Sephora’s stores. The three Sephora stores in Beijing can be found in the China World Shopping Mall, Zhongguancun Plaza and the Wangjing Hualian Shopping Centre.



 
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