It All Starts with Babyface

As the trailbreaker in the Gongti Ximen area, Babyface introduced the "lounge club" concept and changed the whole pattern of Beijing's nightclubs. New additions, including the Angle Club, Queen and Cutie Club, all admit the influence of Babyface's layout and management principles.

 

Babyface-Beijing was opened on December 24, 2004, and was the brand's largest investment to date. Unlike Babyface in Shanghai and Guangzhou, the newest 2005 version of Babyface is bigger, more fashionable and more comfortable than any other seven chain clubs.

 

Its manager, Raymond, revealed that Babyface chose its location at Gongti Ximen because of the area's atmosphere and traffic convenience. He also admits that they were not very sure about the nightclub market in Beijing, but they decided to take a risk. Undoubtedly, the risk was worthwhile.

 

Babyface-Beijing is pretty much in line with the decorative style of other branches, making guests feel at the centre of a stage, a flattering position for anybody and especially pleasing to movers and shakers who like to be in the spotlight. 

 

The club's neon exterior makes it instantly recognizable. The interior is all bright tile, glowing neon, reflecting wall mirrors and sparkling ceiling beads. Tables containing neon strips and the club's flashing lights and tremendous speakers create a festive, high-energy environment.

 

Semi-private rooms surround the main area, and a number of cosy private rooms are available on the second floor. Private rooms should be reserved in advance, and those with foresight should also reserve regular tables if they don't want to be stuck standing on busier nights.

 

Music is the soul of Babyface. There are two ballrooms; the larger mainly plays house music while the other tends to hip hop sounds. Raymond said the club regularly selects the latest hot music from around the globe. With the opening of several new nightclubs at Gongti Ximen, he admits that has influenced the business, but he insists on following certain principles in choosing music.

 

"Some clubs may choose old popular music to please ordinary Chinese, but that's not our style." And he is proud that with their "in" music, Babyface still governs the area with the most customers.