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Vincenzo Spinosi, A Man, A Family, A Tradition

With his looks and personality, he is conquering the world. At 54, Vincenzo Spinosi, born in Campofilone -- in the province of Ascoli Piceno, Marche Region -- is better known as the "Prince of Pasta."

Spinosi is a sought-after pasta brand appreciated all over the world. Spinosini pastas are different from the other egg pastas because they are mixed using fresh eggs enriched with Omega 3. The eggs are enriched by giving leghorn hens a diet integrated with vegetable oils, natural sources of Omega 3 (a family of polyunsaturated fatty acids that helps the blood circulation and contains less cholesterol), and Vitamin E such as cold-pressed sunflower oil (from selected crops).

Vincenzo Spinosi wished to mark his range with a particular product as it embraced the new millennium. He achieved this by implementing a long-nurtured project to give an unusual "form" of pasta an extra something with healthy overtones, whilst maintaining all the gustative qualities of the world-famous and highly esteemed egg pasta.

Spinosi pasta has been displayed in the department store of Harrod's in London, Di Palo's in New York, and Disneyland in Orlando. And now people in Beijing can enjoy the Spinosi in St. Regis Hotel Beijing.

Vincenzo Spinosi, VIP of Italian gastronomy, was awarded the International Five Star Diamond Award in 2000 by the American Academy of Hospitality and Sciences. Previous recipients of this award were Bill Clinton, Tony Blair, Margaret Thatcher.