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BBC Holds China Week

The British Broadcasting Corporation (BBC) recently dedicated a whole week on China on its TV, radio network and website. The project, China Week, covered China's rapid changes in many areas, and talked about the nation's influence on its own people and the rest of the world.

It's the first time the BBC has aired a country profile of this nature, focusing on a single nation. During China Week, dozens of reporters from the BBC did live reports and feature programmes from different cities around the country.

The BBC had been preparing this project for a long time and had the full support of its top management, said Li Wen, head of the BBC World Service's Chinese Business Development. He explained: "I remember when we first thought about making a feature about China It was in April last year. Initially it was just a rough outline, but it soon caught the interest of many colleagues. BBC's management was fully supportive of our move from the very beginning."  China Week attracted wide coverage in the British media generally.