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Tailor Catches the Tourism Express

Beijing International Tourism Expo 2004, coming to the capital from July 22-24, has attracted domestic and foreign tourist resorts, hotels, restaurants and travel agencies to participate. Even local fabric merchant and tailor Daxin will attend.

Hoping to take advantage of the expo and publicise their brand abroad, Daxin has chosen to attend the Tourism Expo because market research indicates their customer base is mostly foreign customers, including long-stay expatriates, and tourists taking advantage of Daxin s 24-hour service and free delivery.

Daxin was able to collect such research because of their wide coverage of the Beijing market in stores at Dongsi, Andingmen, Gongzhufen, Xinjiekou and the Asian Games Village. During last years industrywide slowdown, only their Dongsi store remained unaffected, leading to their realisation of this key market direction for the business.