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Swiss Airline to Name Aircraft After Mountains

Swiss International Air Lines, now simply called Swiss in succession to the defunct Swissair, is to name all the aircraft in its fleet after mountains in Switzerland. The concept is designed to reflect the strong tradition of "Swissness" which the new airline is striving to embody. The naming policy will also help strengthen the new carrier's corporate identity and design.

Along with watches, cuckoo clocks, multi-purpose pocket knives and chocolate, the mountain range known as the Alps is Switzerland's best-known symbol overseas. Thus it is planned that the aircraft will be named after the principal peaks some time next year.