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Article featured in Beijing This Month, March 2001
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Call Goes Out for Active Young Women

2001/03/01

Step forward, young women. If you are enthusiastic about sports and keeping fit, now is your chance to show your individuality and spirit. The call comes under the umbrella of a promotion called "sports Gear - Nike Active Women' Campaign" to be held during the second half of this month through Sports Gear and Nike-affiliated sports-goods stores. These are located in Sung Dong An Plaza, Times Square, Modern Plaza, Beijing New World Shopping Center, Guiyou Shopping Center, SOGO, Lufthansa Center and the new malls at Oriental Plaza.

Another part of the sponsors' main message to the young women they are trying to attract is: "also never hesitate or be afraid to show that you want to be yourself."
The campaign will promote aerobic exercises, a fast-growing trend in Beijing. Those who register will receive sponsors" gifts of a shirt, a copy of X-GEN magazine and a Pepsi beverage. Competitions for those who sign in before the closing date of March 11 will be held during the weekend of March 17-18. The semi-finals and finals will be on March 31. Entrants will be entitled to free training sessions during the two weekends prior to the end of the month.

Entrants must be aged 18 to 29. Professionals who enter will not be eligible for competitions or prizes, which include cash of 280 to 1,200 yuan, Nike athletes' shoes and Pepsi watches. Registration fees are 70 yuan per person, 50 yuan for students. When registering, entrants should produce an identity document and two small photographs.


Further information about registration locations and other details can be found on websites:
  www.huoli.chinanow.com
  www.huoli.shawei.com
Information hotlines:
  6528-0931 and 6804-8801

 


 
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